Women's Forum
Thank you for attending!
2025 Women's Forum | Art of Influence
Tuesday, April 1st, 2025
Monona Terrace in Madison
Details for 2026 coming soon...
The 2025 WSAE Women's Forum, themed "Art of Influence," is a transformative one-day event that brings together association professionals and suppliers to spark inspiration, create meaningful connections, and elevate leadership. This event offers targeted educational sessions designed to empower attendees, helping them grow within the dynamic field of association management. With a focus on innovative strategies and cultivating influence, attendees will gain the tools and insights needed to shape the future of the industry and unlock their full leadership potential.
The Women’s Forum is not just for women! Anyone can attend, regardless of race, gender, color, religion, sex, national origin, age, disability, political affiliation, marital status, personal appearance, sexual orientation, gender identity or expression, or family responsibilities.
2025 Program
Opening Keynote: Courage as a Carry-On: Leading with Innovation, Collaboration, and Inclusivity in the Association Industry
Lilah Jones, Speaker - Coach - Facilitator - Educator
Hall of Ideas FGIJ
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General Keynote: Unlock the Power of Relationships for Leadership Growth: A Strategic Investment in Your Personal Board
Melanie Stuber, Founder and CEO, Cultivate and Thrive LLC
Hall of Ideas FGIJ
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Breakout #1:
Brushing Up on Supplier Partnerships:
RFPs, Negotiations & Event Planning
Moderator: Megan Seppmann, MBA, CVP, Wisconsin Center District
Panelists:
Danica Potier, Marcus Hotels & Resorts
Krissy Sigmund, Wisconsin Dells
Tracie Toth, CMP, Elkhart Lake
Angela Wolf, Sheraton Madison Hotel and Fairfield Inn & Suites Madison South
Hall of Ideas FGIJ
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Breakout #2:
Sculpting Success: Non-Dues Revenue for Modern Associations
Moderators:
Caley Mutrie, CAE, IOM, Association Acumen
Lexie Mallary, Wisconsin Hotel & Lodging Association
Lynda Bouchard Patterson, FASAE, CAE, Association CEO
Hall of Ideas EH
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Breakout #3:
Sketching Success: The Role of Mentorship in Professional Development
Moderator: Amanda Niebauer, Executive Director, Inc.
Panelists:
Denise Husenica, CAE, National Fluid Power Association
Michelle Vetterkind, CAE, Wisconsin Broadcasters Association
Morgan Parks, MA, Executive Director, Inc.
Tracy Kern, League of Wisconsin Municipalities
Hall of Ideas FGIJ
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Breakout #4: Want More Members? The 5 Point Proven Blueprint to Increase Your Membership & Revenues
Susan Thomson, CEO, Licensed Coach
ActionCOACH Business & Executive Coaching
Hall of Ideas EH
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Closing Keynote: Stepping into Your Personal Brand
Megan Kuiper, Leadership Coach, Keynote Speaker, and Culture Consultant
Hall of Ideas FGIJ
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Questions?
Please contact the WSAE Office | [email protected] | 414-338-WSAE (9723).
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