Breakout #2

PR Power for Introverted Business Leaders

Wednesday, November 20, 2024
10:10am - 11:10am

In this 60-minute workshop, participants will discuss ways introverted business leaders can shine through public relations. This will include a discussion of the importance of messaging, tools for building strong message libraries, a review of what types of media opportunities are best suited to introverts, and how to leverage one media win into more.

Alexson Calahan, APR President of Small Adventures Communications

Alexson Calahan founded Small Adventures Communications, a PR agency that turns scientific facts into funding for underserved patient needs. Since 2006, she has provided PR counsel to global organizations. In nearly 20 years of working with leaders in the public health space, such as the American Heart Association and American Cancer Society, she has built public relations plans that have changed legislation, raised hundreds of thousands of dollars for the mission, driven health behavior change, and brought fresh event participants and donors to the table.

LinkedIn: https://www.linkedin.com/in/alexson/