Breakout #1

Is it Newsworthy? Do we Need a Formal Statement?

Wednesday, November 20, 2024
10:10am - 11:10am

This session will provide attendees insights from directors across the association space and answer the following questions:

• How do we determine what's newsworthy in our organizations?
• What's the vetting process to decide what's press worthy?
• What makes a good story to pitch to media?
• How have organizations modified their press relations in recent years?
• When should an association issue a formal statement vs when should they stay quiet on an issue?

Elizabeth Clausen, Executive Director, Inc.
Director of Communications and Membership, International Parkinson and Movement Disorder Society

Provides oversight for the International Parkinson and Movement Disorder Society's (MDS) publications and websites, media and public relations, activity-related promotion and audience generation, branding and design, corporate communications standards and the like, to consistently articulate the Society’s mission and key messaging. Also serves as the key communications and membership partner on a variety of strategic initiatives aimed at effectively articulating MDS scientific leadership in the field and providing educational offerings and other resources to key audiences, including membership, general public, potential donors, and collaborators.